TV advertising and digital advertising: they’ve seemingly been at odds since digital started encroaching on the turf dominated by television for so long. Yes, each side has unique challenges, and yes, many in TV would probably say digital-creep is one of them. But, as devices continue to fragment the ecosystem, increasing the value of TV … Continue reading Advertising: TV is the New Digital
Tag: TV Data
TiVo’s Walt Horstman Talks TV Data at Beet.TV Executive Retreat
TiVo was a presenting sponsor at Beet Retreat in the City, an invite-only forum for senior-level executives and their peers, produced by Beet.TV. As a part of the program, TiVo’s SVP of Advanced Media & Advertising, Walt Horstman, sat for a one-on-one interview with Furious Corp CEO, Ashley J. Swartz, to talk about how TiVo … Continue reading TiVo’s Walt Horstman Talks TV Data at Beet.TV Executive Retreat

