Tag: Pay-TV

TiVo’s PCD Platform Data is the Basis for a Deep Dive on Pay-TV Churn Rates

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“Churn” describes what happens when a pay-TV subscriber stops engaging with the provider’s user experience or the content within it; it’s also known as canceling or deactivating a subscription. TiVo recently analyzed data pulled from its Personalized Content Discovery (PCD) platform to uncover findings about service provider customers’ churn rates. Here are some key takeaways: … Continue reading TiVo’s PCD Platform Data is the Basis for a Deep Dive on Pay-TV Churn Rates

TiVo Releases New Consumer Study at IBC 2017

Blog Header - TiVo Consumer Survey: Longtime Loyalists vs. Fickle Newbies: Who's Ready to Cut the Cord?
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Mind the Gap: TiVo Survey Illuminates Differences Between Longtime Pay-TV Loyalists and Fickle Newcomers In advance of TiVo's participation in IBC, the company today released findings from its 2017 survey of pay-TV and over-the-top (OTT) service subscribers across the U.S., Europe and Latin America. The study explores the ever-evolving differences between loyal pay-TV customers and new … Continue reading TiVo Releases New Consumer Study at IBC 2017