“Churn” describes what happens when a pay-TV subscriber stops engaging with the provider’s user experience or the content within it; it’s also known as canceling or deactivating a subscription. TiVo recently analyzed data pulled from its Personalized Content Discovery (PCD) platform to uncover findings about service provider customers’ churn rates. Here are some key takeaways: … Continue reading TiVo’s PCD Platform Data is the Basis for a Deep Dive on Pay-TV Churn Rates