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Advertising: TV is the New Digital

TiVo blog header - adsquare partnership
December 20, 2018 ~ tivoblogdraft

TV advertising and digital advertising: they’ve seemingly been at odds since digital started encroaching on the turf dominated by television for so long. Yes, each side has unique challenges, and yes, many in TV would probably say digital-creep is one of them. But, as devices continue to fragment the ecosystem, increasing the value of TV … Continue reading Advertising: TV is the New Digital

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