The 2019 TiVo Thanksgiving TV Study

 We surveyed TiVo® customers about their turkey and television consumption behaviors. Here is what we learned. ________ 98% of households feel TV is an important part of Thanksgiving, with more families prioritizing football over the Thanksgiving Parade. Our study concluded that TV + Thanksgiving is still a classic holiday paring. When asked what role TV plays during Thanksgiving, … Continue reading The 2019 TiVo Thanksgiving TV Study

NEW! TiVo Q2 2019 Video Trends: Insights Into Consumer Viewing Habits

TiVo Q2 2019 Video Trends Report

TiVo recently released its latest video trends report, a deep-dive into findings from consumer opinion surveys of 5,000+ viewers in the U.S. and Canada. Read on for some top-level insights. An Ocean of Options With new video providers constantly entering the market with branded and niche services to supplement viewers' traditional cable packages and satellite … Continue reading NEW! TiVo Q2 2019 Video Trends: Insights Into Consumer Viewing Habits

Top Moments: Democratic Presidential Debates – Day Two

July 2019 Democratic Debate Top Moments - Day Two

The Democratic presidential candidates took the podium for a second round of debates in Detroit over two consecutive nights (July 30-31) on CNN, moderated by Dana Bash, Don Lemon and Jake Tapper.  As evidenced by what inspired viewer engagement, according to TiVo's TV Viewership Data, key themes of the second night were challenging early front-runners, defending … Continue reading Top Moments: Democratic Presidential Debates – Day Two

Top Moments: Democratic Presidential Debates – Day One

July 2019 Democratic Debate Top Moments - Night One

The Democratic presidential candidates are at it again for a second round of debates, taking place in Detroit over two consecutive nights (July 30-31) on CNN, moderated by Dana Bash, Don Lemon and Jake Tapper. Key issues discussed on the first night were healthcare, the economy and immigration, but which exchanges inspired viewers to pause, … Continue reading Top Moments: Democratic Presidential Debates – Day One

Cannes Lions 2018 Wrap-Up: Change is Imminent

TiVo@Cannes

The Cannes Lions International Festival of Creativity (known simply as Cannes Lions) has a reputation for being the largest and most decadent event of the advertising industry, and it again delivered this year. Yes, there was talk that attendance was down, perhaps due to tightened agency budgets. Publicis famously bowed out of last year’s festivities, … Continue reading Cannes Lions 2018 Wrap-Up: Change is Imminent

TiVo Top Moments: The First Presidential Debate of the 2016 General Election Campaign

It was a spirited debate last night as America’s two Presidential hopefuls, Hillary Clinton and Donald Trump, faced off in their first head-to-head, one-on-one Presidential debate of the 2016 general election campaign. Many of the typical topics were discussed, including foreign policy, national security, immigration and unemployment. However, there were also a few more colorful … Continue reading TiVo Top Moments: The First Presidential Debate of the 2016 General Election Campaign

TiVo® Q4 2015 State of TV Report

man watching tv tivo research

Today, TiVo Research released its Q4 2015 State of TV Report, packed with the latest trends in television viewing. From streaming to OnePass™ rankings, from commercial ratings beyond three days to Time-shifted Commercial Retention, TiVo reports on vital industry issues by employing our unparalleled, anonymized, second-by-second viewing information. Also included in this quarter’s report is … Continue reading TiVo® Q4 2015 State of TV Report

Top Moments: 2016 FOX News – Google Republican Presidential Candidate Debate

republican man debating

While Trump was doing his thing, Fox News and Google carried on with the last debate before the Iowa caucuses.  Candidates Ted Cruz, Marco Rubio, Ben Carson, Jeb Bush, Chris Christie and John Kasich covered topics ranging from Puerto Rico to ethanol and energy. At the end of the night, Cruz took the cake with … Continue reading Top Moments: 2016 FOX News – Google Republican Presidential Candidate Debate