The following blog contains over seven Game of Thrones quotes. Can you spot them all? The headlines continue to permeate the media landscape on virtually a daily basis: Nielsen Seven Month Glitch… NBC Wants a Do-over… Nielsen Says Rentrak Doesn’t Let Facts Get in the Way… Rentrak Fires Back… Hodor! Hodor! As we all know, … Continue reading Game of Ratings
Category: Audience Research
Fall 2014 Broadcast Commitment Chart
Fall leaves, NFL clashes, flu shots, World Series thrills, the Great Pumpkin, clocks Fall Back, sweater weather, school crossing guards, and the deluge of new broadcast television series (twenty-four in all this year.) Must be the fall season! As the new broadcast offerings vie for viewing and promotional time on their various networks, TiVo examined … Continue reading Fall 2014 Broadcast Commitment Chart
Smartphones: Android vs. iPhone!
By: Akiko Iwamizu TiVo collected data from an online survey that TiVo conducted in June 2014 among 2,025 individuals in the U.S. between the ages of 13 and 74. The sample of respondents was balanced in age, gender, and income to roughly mirror the demographic spread of the 2013 census figures published by the US Government. … Continue reading Smartphones: Android vs. iPhone!
TiVo Research Reveals Dramatic Increase in Multitasking During TV Viewing
Today TiVo revealed results from its Second Annual TiVo Multitasking and Social TV Survey. The results indicate a dramatic increase in multitasking during TV viewing: over half of the 856 survey respondents reported multitasking every time or almost every time they watch TV (51 percent); compared to just over one third (36 percent) in last … Continue reading TiVo Research Reveals Dramatic Increase in Multitasking During TV Viewing
Cheaters: “My Schedule Made Me Do It”
TiVo’s Second Annual Cheaters Survey Finds Viewers Show-Cheating in Their Own Home and Men are the Worst Offenders So Orange is the New Black Season 2 just released on Netflix, and you swore to your best friend that you would only watch an episode a day together. Let’s be real; what’s stopping you from binge-watching … Continue reading Cheaters: “My Schedule Made Me Do It”
TV Series Studied in School
Last Week Tonight with John Oliver recently covered the topic of student debt, which has become a huge burden for many in the United States. According to a January article in the Huffington Post, “The population [of U.S. citizens] with student loans is actually greater than the entire population of Canada, Poland, North Korea, Australia … Continue reading TV Series Studied in School
“C’mon man…!” TiVo Spoiler Survey: Uncool Spoiler Behavior Persists
The simple words, SPOILER ALERT, can easily determine one’s TV fate. Today, TiVo Research Inc., a wholly-owned subsidiary of TiVo Inc., revealed results from its TiVo Spoilers Behavior Survey. According to the 14,673 respondents surveyed in June 2014, a whopping 78 percent report that a movie, show or sports game has been spoiled for them … Continue reading “C’mon man…!” TiVo Spoiler Survey: Uncool Spoiler Behavior Persists
Top Moments: Sharknado 2!
On the heels of the release of Sharknado 2: The Second One, TiVo has released the top moments watch by viewers. From sharks falling out of the sky to attacking airplanes in midair, this action packed film has certainly lived up to its hype! 9:03pm – Flying on Santa Mira (the fictional town that … Continue reading Top Moments: Sharknado 2!
One tequila, Two tequila, Three tequila, Floor…
“One tequila, Two tequila, Three tequila, Floor…” Whether you’re jumping on the summer trend of hard liquor spiked popsicles, sticking to your regular drink of a margarita with salt, or sipping it straight, tequila finally has its own day for celebration! Although the history of this unofficial national holiday is unknown, that shouldn’t stop you, … Continue reading One tequila, Two tequila, Three tequila, Floor…
Top Moments: 2014 Home Run Derby!
Here are TiVo’s Top Five Moments for last night’s Home Run Derby on ESPN. It was an atypical event with a 55-minute Minnesota rain delay; the contest did not conclude until the Reds’ Todd Frazier recorded his final out at 11:50 p.m. 9:54 p.m. – Giancarlo Stanton of the Marlins hits a monster … Continue reading Top Moments: 2014 Home Run Derby!






