There has been a recent outpouring from advertisers and networks expressing their dissatisfaction with the current age-sex metrics including, Multichannel News Article and Variety Article. Alternate measures are being sought to assist in the evaluation of TV program performance as it relates to the sponsors and their brands. TiVo Research and Analytics is uniquely positioned … Continue reading The REAL Target by Alex Petrilli
With Mother’s Day around the corner – Sunday, May 10, for all those who might have forgotten – it is time to start thinking about what gifts could possibly be worthy enough for each deserving mother in your life. If you are thinking of a TV-related gift, TiVo Research and Analytics, Inc. has something that … Continue reading TRA Annual Mother’s Day Survey 2015: 10 Things to Know About Mom
On Monday night, countless college basketball fans watched in either awe or horror as Duke put an end to the madness by defeating Wisconsin. Overall, this year’s men’s college basketball tournament was full of game-changing moments, a few upset victories and sheer dominance from top teams. The excitement of it all kept viewers glued to … Continue reading March Mayhem 2015 – Top 10s
It was a star-studded night filled with classic clips, quips, pokes, jokes, surprises, reprises and some good ol’ fashioned bad taste thrown in for good measure. Poor Jon Lovitz is still alive! From Jim Carrey’s failed audition to Tina Fey’s doppelganger, here are TiVo's Top Five Six Moments for the SNL 40th Anniversary Special: 8:15pm … Continue reading TiVo’s Top Moments for the SNL 40th Anniversary Special
Emotions run high on the field and in commercials, but comedy is still king Today we announced TiVo’s top commercials and moments from Super Bowl® XLIX, and while “Deflategate” may have dominated much of the talk leading up to the game, the recurring theme of comedy lost no air - despite the emotional spots attracting … Continue reading XLIX: Year of the #EmotionBowl
Today at CES 2015 TiVo Research unveiled two recent studies. The first study, TiVo’s 6th Annual Battle of the Brands, covers the current trends in traditional television advertising. The second study, TiVo’s Tablet and Smartphone Streaming Report, offers insight into the rapidly growing phenomena of streaming entertainment to a tablet or smartphone. TiVo’s 6th Annual … Continue reading TiVo Research Rings in the New Year with Research Reports on Brands & Streaming
Top Moments include Peyton Manning’s First Botched Snap from Center in the Super Bowl and a Glitch in the Opening Ceremonies of the XXII Winter Olympics TiVo Research today announced its 2014 year in review results offering a comprehensive look at what resonated with TiVo viewers based on syndicated ratings data, from television’s top five … Continue reading TiVo Research Presents its 2014 Year in Review
Last night, NBC aired a live telecast of the beloved J. M. Barrie story, Peter Pan. If you didn’t get a chance to check it out, take a look at top moments from Peter Pan Live! below: 8:10pm – Peter Pan makes his first appearance flying into the Darling children’s bedroom in … Continue reading Top Moments: Peter Pan Live!
By Susan Cuccinello This Thursday, in many homes across America, attention will be split between what’s happening in the kitchen – where Thanksgiving meal prep will be underway – and what’s happening on the nearest video screen – which may well be tuned to NBC’s coverage of the 88th Annual Macy’s Thanksgiving Day Parade® in New … Continue reading I Love a (Thanksgiving Day) Parade!
Last night’s American Music Awards show brought the stars together for a night of many performances, laughs and even cries. From Selena Gomez’s heart-wrenching performance of “The Heart Wants What it Wants,” to Taylor Swift and Iggy Azalea hitting the stage, the night was filled with A+ performances by your favorite artists. Didn’t get a … Continue reading Top Moments: American Music Awards!
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