Everyone has one. For some, it’s the regular visit to the 24-hour fast-food drive-thru in the wee hours of the morning. For others, it’s the lingering temptation to divulge the latest, juiciest gossip. And alas, there’s always that one TV show that comes on that you can’t stop watching. You hate to love it. You … Continue reading Guilty Pleasures
Category: Audience Research
TiVo® Top Moments: 2015 Prime-Time Republican Presidential Candidate Debate
The title of the debate is enough of a mouthful, let alone the banter that ensued last night. Fox News anchors poked and prodded the candidates to engage in wholehearted debate on a variety of topics, including but not limited to international relations, religion, education, impassioned speeches, and Donald Trump. Presidential hopefuls, including Donald Trump, … Continue reading TiVo® Top Moments: 2015 Prime-Time Republican Presidential Candidate Debate
Float On
August 6th is National Root Beer Float Day! The drink was invented in 1893 by pharmacist and soda shop owner Frank Wisner, and while the origins of the national holiday might be a mystery, few will argue with an excuse to enjoy ice cream mixed with frosty root beer during one of the hottest months … Continue reading Float On
Sharknado 3: Oh Hell No!
Still feeling fresh off of Shark Week, the third movie in the Sharknado trilogy, Sharknado 3: Oh Hell No!, premiered last night and, as expected, it was absolutely horrible. Luckily, that was the point of the movie – to be so terribly bad that it genuinely entertains you and leaves you stuck, wanting more. With … Continue reading Sharknado 3: Oh Hell No!
Confessions of a Binger: Reasons, Risks and Companionship
The results are in from TiVo Inc.’s second annual TiVo® Spring 2015 Binge Viewing Survey. Binge viewing, defined as viewing more than three episodes of a series in a single day, has continued becoming not only more accepted but also more popular. The negative perception of binge viewing is down to 30 percent of respondents … Continue reading Confessions of a Binger: Reasons, Risks and Companionship
TiVo Research Annual Father’s Day Survey 2015: What Does Dad Want?
With Father’s Day rapidly approaching this Sunday, the yearly dilemma ensues – not just getting a gift for Dad, but getting something he’ll actually like and use. Well, we might be able to provide a little help for all of you who are struggling to pick a gift this year. Depending on what your dad’s … Continue reading TiVo Research Annual Father’s Day Survey 2015: What Does Dad Want?
TiVo® Top Moments: 2015 NBA® Finals by Alex Petrilli
It was a battle of the also-ran NBA teams. The Golden State Warriors had not won a title since a gallon of gas cost you $0.44, and the Cleveland Cavaliers had never won a title. Now, these two teams’ time had come, with Cleveland’s line-up led by local hero LeBron James and Golden State sporting … Continue reading TiVo® Top Moments: 2015 NBA® Finals by Alex Petrilli
All’s Fair in Weather and Basketball
As the NBA Finals are coming to a climax, the true blue fans of either the Golden State Warriors or Cleveland Cavaliers couldn’t be happier. Allegiances have been sworn, and lines have been drawn between Dub nation and Cav kingdom. But wait, there seem to be more fans than you remember. Indeed, the hype from … Continue reading All’s Fair in Weather and Basketball
Game of Thrones: Who “Donated” The Most Blood?
The Game of Thrones season finale is coming up. As usual, this season did not disappoint in terms of how epic it was and how much blood was shed. Ironically enough (maybe even purposefully), the final episode falls on the same day as World Blood Donor Day. Perfect; one of the bloodiest TV shows on the … Continue reading Game of Thrones: Who “Donated” The Most Blood?
TiVo Q1 2015 State of TV Report
Today TiVo Research released its Q1 2015 State of TV Report packed with the latest trends in television viewing. From streaming to OnePass™ rankings, from commercial ratings beyond three days to time-shifted Commercial Retention, TiVo reports on vital industry issues utilizing our unparalleled second-by-second viewing information. Also included in this quarter’s report is a TRUE … Continue reading TiVo Q1 2015 State of TV Report




