Today, TiVo® Research released its Q3 2015 State of TV Report, packed with the latest trends in television viewing. From streaming to OnePass™ rankings, from commercial ratings beyond three days to Time-Shifted Commercial Retention, TiVo reports on vital industry issues by employing our unparalleled, anonymized, second-by-second viewing information. Also included in this quarter’s report is TiVo’s … Continue reading TiVo Q3 2015 State of TV Report
Category: Audience Research
Top Moments: 2015 CNN Republican Debate
The Republican Presidential primary candidates took the stage one last time in Las Vegas for their fifth and final debate, hosted by CNN. Foreign policy and national security took the forefront of discussion topics in the wake of the tragic events in Paris and San Bernardino, Calif. The candidates who had one last say in … Continue reading Top Moments: 2015 CNN Republican Debate
There Be Millennials Among Us
Times have changed. Long gone are the days of typewriters and loud, obnoxious dial-up tones. The pound sign has died, and the hashtag has risen from its ashes. A new wave of bright-eyed young guns is taking the workplace by force. Whether the Millennials are revolutionizing or ruining the world as we know it, I … Continue reading There Be Millennials Among Us
Promo Conversion – This Hype Is Real
Fall TV is well on its way into the season, as we’re on the verge of mid-season finales. It seems like forever ago when all the networks were building hype around their latest and greatest shows. Some shows have survived; others haven’t fared so well. So how do you know if your show will continue … Continue reading Promo Conversion – This Hype Is Real
Fun Facts About Talk Show Fans: Jimmy Fallon, Stephen Colbert, Jay Leno
A new dawn is rising in the wee hours of late-night television. With old hosts retiring, current hosts jumping ship, and new hosts coming into their own, the late night TV landscape is indeed shifting. Understandably, it can be quite the challenge to navigate through which show is which and who hosts what show. You … Continue reading Fun Facts About Talk Show Fans: Jimmy Fallon, Stephen Colbert, Jay Leno
Top Moments: 2015 CBS Democratic Debate
After about a month’s time, the Democratic Presidential candidates convened this past weekend for the 2015 CBS Democratic debate. CBS anchors took advantage of quality time with Hillary Clinton, Bernie Sanders and Martin O’Malley to discuss policy issues. Despite a strong showing from Clinton, it was Sanders who took the top moment again, when he … Continue reading Top Moments: 2015 CBS Democratic Debate
UPDATE: Fall 2015 Broadcast Commitment Chart
Some season premieres strike early and fast to beat out the competition. The fear of the audience’s attention spans becoming diluted with “fresh new ideas” is more than enough to create a sense of urgency. Other late bloomers understand that their hype is real. They sit back, allowing the small fries to fizzle themselves out, … Continue reading UPDATE: Fall 2015 Broadcast Commitment Chart
Top Moments: 2015 FBN Republican Debate
The Republican Presidential primary candidates gathered once again. Last night, the candidates duked it out in Milwaukee, Wisconsin for another round of debates that aired on Fox Business and was co-hosted by The Wall Street Journal. This time the main topic of the debate revolved around issues such as foreign policy and the economy. The … Continue reading Top Moments: 2015 FBN Republican Debate
TiVo Survey: Multitasking Is Taking Over Our TV Viewing Experience
TiVo® Research’s Multitasking and Social Media TV Survey returns for its third year to drop knowledge on us about our multitasking habits. It’s a good thing our TVs have yet to develop an AI capable of having hurt feelings. Otherwise, 99 percent of us would be breaking our TVs’ hearts with all the multitasking sins … Continue reading TiVo Survey: Multitasking Is Taking Over Our TV Viewing Experience
Top Moments: The 2015 World Series!
Last night, Kansas City rallied one more time to win the 2015 World Series®, the first World Series win for the Royals in 30 years. The fifth game was definitely exciting, with the Royals scoring two runs in the top half of the ninth inning to tie the game and send the game into extra … Continue reading Top Moments: The 2015 World Series!









