Wednesday, November 2, 2016 marked a brand new day for long-suffering Chicago Cubs fans. It took 108 years and 10 excruciating innings, but at the end of it all, the Cubs defeated the Cleveland Indians in game seven of the World Series with a score of 8-7. The match-up was a true nail-biter, and there were … Continue reading TiVo Top Moments: 2016 World Series
According to a just-released U.S. consumer survey from TiVo®, millennials spend a considerable amount of time watching shows but aren't necessarily the most loyal fans. A staggering 54 percent of them have “show dumped” – that is, quit a show they previously enjoyed – because it became too hard to access. (Compare that with just 17 percent of boomers.) … Continue reading Millennials & TV – Big Appetites, Little Patience
Last night, Donald Trump and Hillary Clinton duked it out for one final round of debating, discussing topics including immigration, unemployment, homeland security, and of course the latest personal accusations toward both Trump and Clinton. The moderator was Chris Wallace from FOX News, and the debate was held at the University of Nevada in Las … Continue reading TiVo Top Moments: The Third Presidential Debate of the 2016 General Election Campaign
The Presidential candidates were at it again last night, debating in a town hall setting with questions from the audience. The debate was held at Washington University in St. Louis and moderated by Martha Raddatz of ABC News and Anderson Cooper of CNN, who allowed a few audience members to ask questions about healthcare, clean … Continue reading TiVo Top Moments: The Second Presidential Debate of the 2016 General Election Campaign
Last night’s Emmy® Awards ceremony on ABC was a huge success! With a new voting system in place, the Emmy Awards were spot on with which men and women won awards for their amazing talent and performances. A new record was made by Game of Thrones – the show has now received a total of … Continue reading 2016 Emmy Awards – TiVo Top Moments Prove Laughter is the Best Medicine
At long last, it is official. Donald Trump and Hillary Clinton can update their Facebook statuses as nominees of their respective parties for President of the United States in the 2016 election. After many heated debates and primary elections, the long road of the primaries culminated in the candidates’ acceptance speeches. Using our audience measurement … Continue reading Top Moments: Republican and Democratic National Conventions
Rounding the corner into the fourth month of Presidential Campaign Season, we were thrilled to find something fresh in our data. We uncovered what supporters of the Democratic and Republican frontrunners watch on TV. Some predictable results surfaced, but we found some interesting insights, too. We looked at viewing data from TiVo panelists who indicated … Continue reading Reaching across the aisle…for the remote
Every now and then we need a reality check. Sure, over-the-top subscription services such as Netflix, Hulu, and Amazon produce popular and critically acclaimed programming. But is their original programming as important to TV viewers as what is on traditional TV networks? In March 2016, we asked our TiVo® panel, “If you could only choose … Continue reading The More Things Change…the More They Stay The Same
Smack dab in the middle of the primary race, Senators Hillary Clinton and Bernie Sanders were back at it again last night for the CNN Democratic Debate at the Duggal Greenhouse in Brooklyn, NY. Clinton and Sanders covered a breadth of topics with the CNN moderators, ranging from our domestic prison system to international relations. … Continue reading 2016 CNN Democratic Presidential Candidate Debate
This year’s NCAA® Division I Men’s Basketball Tournament was full of upsets, close games and thrilling moments. Indeed, the last few seconds of the Championship matchup between the Villanova Wildcats and the University of North Carolina Tar Heels epitomized the mayhem that ensued this March. TiVo Research comes through in the clutch to present to … Continue reading Top Moments: March Mayhem 2016
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