I recently stumbled upon a new reality show, Hotel Impossible, on the Travel Channel. I'm not a big fan of reality shows, but this program is much more. Each week, Anthony Melchiorri, a "hotel improvement" expert, is challenged with helping a hotel owner turn his or her business around. In my view, the "reality" here … Continue reading Hotel Impossible, Brand Possible
Category: Audience Research
Precious TV Moments: The TiVo Community Responds
On Tuesday, we asked our fans on Facebook the following question: What show could you never delete from your TiVo box and how long has it been there? We were totally floored by the number of responses (more than 300!). We read through them, and saw some themes emerge. They speak to a diversity … Continue reading Precious TV Moments: The TiVo Community Responds
The Reality of Broadcast Television
With the broadcast upfronts one month away, it is time for those in the business of television to face the facts – and, as with most reality television, the facts are not pretty. For the past few years, television transactions have gone on relatively unfettered despite these gory details describing the actual broadcast environment: · … Continue reading The Reality of Broadcast Television
Statistics, Survivor, and Media Research
Nearly every week, Jeff Probst reminds me of the tenuous relationship between truth and statistics: "Losers, I'll see you at Tribal Council tonight. Remember, the last person left standing wins immunity and a one-in-seven shot at winning this game." Thing is, that's not true. Or rather, it's only partly true: the part about winning the … Continue reading Statistics, Survivor, and Media Research
M&M’s “Sexy and I Know It” commercial and M.I.A.’s Super Whoops make a comeback!
What a difference a week makes. The big game may be over, and the ticker tape long gone, but there are two Super Bowl conversations that are still very much happening: the commercials and M.I.A. M&M’s “Sexy and I Know It” commercial may have ranked number two during the big game, but it now holds … Continue reading M&M’s “Sexy and I Know It” commercial and M.I.A.’s Super Whoops make a comeback!
TiVo Subscribers Tune Back in to Catch M.I.A.’s Super Bowl 2012 Bird-Flip
Even though Madonna promised it wouldn’t happen, some are calling it the Janet Jackson moment of Super Bowl 2012. You know what we’re talking about – singer M.I.A.’s extended middle finger, smack in the middle of Madonna’s Super Bowl halftime performance. During a cameo in the performance of Madge’s new song, “Give Me All Your … Continue reading TiVo Subscribers Tune Back in to Catch M.I.A.’s Super Bowl 2012 Bird-Flip
Top moments on TiVo DVRs from Golden Globes: All about the laughs
Did you tune in to the 69th Annual Golden Globe Awards? TiVo wanted to find out what you thought about last night’s show and what you thought were the best moments. So what was most fascinating to our TiVo audience? Drum roll please…comedic moments! According to TiVo’s anonymous audience research measurement data from last night’s … Continue reading Top moments on TiVo DVRs from Golden Globes: All about the laughs
TiVo’s Research Says Only 38 Percent of TV Viewing is Live
Hey, this one’s about us! Well, really, it’s about something much bigger than us. We don’t know if you’ve noticed, but the television landscape is changing drastically, rapidly, and this is just the latest proof. We crunched some numbers, and it seems that only 38 percent of television viewing is live. After tracking anonymous usage … Continue reading TiVo’s Research Says Only 38 Percent of TV Viewing is Live
How much do you love your TiVo?
What would you be willing to sacrifice for your TiVo DVR? Ladies, would you sacrifice chocolate for your TiVo? Fellas how about sacrificing that game console? What about your car or even beer? TiVo took a survey* and discovered that most people were not willing to sacrifice their cars. However out of chocolate, game consoles, … Continue reading How much do you love your TiVo?
TiVo announces this year’s top ten Super Bowl most engaging ads
Snickers satisfies Super Bowl viewers and once again takes the top spot on TiVo’s top-ten ad list with the Snicker’s “Logging” advertisement featuring Richard Lewis and Roseanne Barr. Each of the top-ten ads used humor to cut through the clutter, with a mix of celebrity talent and user-generated wit shaping up this year’s anticipated … Continue reading TiVo announces this year’s top ten Super Bowl most engaging ads
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