Swimming once again provided dramatic highlights on Day 5 of the Olympic Games. USA’s Nathan Adrian took the top spot on the podium and the top spot for the most-watched moment of Wednesday’s primetime coverage. Adrian won the men's 100m freestyle by a fingertip – a mere hundredth of a second was the margin of victory over Australian … Continue reading TiVo Olympic Coverage — Top Moments — August 1, 2012
Category: Audience Research
TiVo Olympic Coverage — Top Moments — July 31, 2012
Women’s Gymnastics captured the top spots for the most-watched moments on Day 4 of the Olympic Games. McKayla Maroney came to London so she could dominate the vault. Last night, Maroney performed one of the most difficult and dangerous vaults and stuck a perfect landing, which landed her in first place on the TiVo … Continue reading TiVo Olympic Coverage — Top Moments — July 31, 2012
TiVo Olympic Coverage — Top Moments — July 30, 2012
Swimming finals dominated the most-watched moments during day 3 of the London Olympic Games, followed by men’s gymnastics. John Orozco’s pommel horse woes were perhaps the lowest moment for the USA Men’s Gymnastics Team and landed Orozco in the day's TiVo Top Moments. Another disappointment for Team USA was Ryan Lochte’s fourth-place finish in the … Continue reading TiVo Olympic Coverage — Top Moments — July 30, 2012
TiVo Olympic Coverage — Top Moments — July 29, 2012
The USA Women's Gymnastics team dominated Sunday night's TiVo Top Moments. Teammates Aly Raisman and Gabby Douglas attracted the most attention on the Vault and Uneven Bars. USA's McKayla Maroney, with a broken toe, performed her marquee event, the Vault. The USA Swim Team finished a dissappointing second place in the 4x100 Freestyle Relay … Continue reading TiVo Olympic Coverage — Top Moments — July 29, 2012
TiVo Olympic Coverage — Top Moments — July 28, 2012
Lochte 1 – Phelps 0. The biggest rivalry in the pool becomes the top watched moment on the first full day of games at the XXX London Olympiad. The swimming showdown was followed closely by Team USA’s Gymnastics performance. From Jonathan Horton’s dismount during the middle of his routine to John Orozco’s final landing on … Continue reading TiVo Olympic Coverage — Top Moments — July 28, 2012
TiVo Olympic Coverage — Top Moments — July 27, 2012
From a parachuting Queen to Lord Voldemort’s defeat at the hands of Mary Poppins, the Olympic Opening Ceremonies in London were filled with quirky British humor, music and pageantry. Designed by the Oscar winning director of Slumdog Millionaire Danny Boyle, the Opening Ceremonies celebrated the British Isles and viewers focused in on all the highlights. … Continue reading TiVo Olympic Coverage — Top Moments — July 27, 2012
Cable Conversion
During the past few months there have been a host of new series debuting on cable. From the TNT remake of Dallas to the much ballyhooed return of, coincidentally, the king of Bally’s, Charlie Sheen, in Anger Management. I tally twenty new series in all. Of course, that total does not include every new cable … Continue reading Cable Conversion
Cinema Predictions
During the past year TiVo has been studying box office performances in relation to the fast-forward rates of movie spots - and the correlation between the two is undeniable. Fast-forward rate is simply the percent a spot is skipped during live plus seven days of time-shifted viewing. On average the fast-forward rates for movie spots, … Continue reading Cinema Predictions
The Power of the DVR Habit
I just finished reading The Power of Habit, by Charles Duhigg. This fascinating and insightful book highlights several case studies from companies such as Procter & Gamble, Starbucks, and Target to Olympic medalists and NFL athletes. Mr. Duhigg describes how bad habits were broken by replacing them with healthier options, and thereby creating new habits … Continue reading The Power of the DVR Habit
And the Winner of American Idol Is…
…announced tonight! (Sorry, we just couldn’t resist a little Ryan Seacrest-style drama.) The moment Idol fans have been waiting for since January will be announced tonight on FOX, when either Phillip Phillips or Jessica Sanchez will be crowned as Season 11's champion. If our TiVo viewing data is any indication, it may be Phillip's moment … Continue reading And the Winner of American Idol Is…






