Do you own a hummer, hybrid or a mid-size sedan? Do you watch Leno, Letterman, Kimmel or Fallon? TiVo Research and Analytics has discovered a correlation between what people drive and the late night shows they watch. TRA observed what TV Late night shows were being watched by hundreds of thousands of car owners in … Continue reading Painting the Picture of Late Night TV using Automotive Ownership Data
Category: Audience Research
Which Super Bowl Commercials Made Our List Of Most Re-Watched?
Our annual list of the top ten most engaging Super Bowl commercials shows there can be just as much action off the field as there is on! Taco Bell’s “Viva Young” was the champion of the night. Whether audiences couldn't get enough of Fun’s Spanish rendition of “We Are Young” or enjoyed watching seniors take part in … Continue reading Which Super Bowl Commercials Made Our List Of Most Re-Watched?
TiVo’s Tops Moments: Ladies Night at the Golden Globes
TiVo’s data examined the top moments (most watched and re-watched moments) from last night’s Golden Globe Awards on NBC, and found that the top five were from entertainment’s leading ladies. Tina and Amy, the hosts of the night, took two of those top five spots! They were: Adele’s ultra-enthusiastic acceptance speech that included the memorable … Continue reading TiVo’s Tops Moments: Ladies Night at the Golden Globes
One Brand, One Show
As originally seen on InteracTiVoty’s blog Take one rugged outdoorsman used to getting his hands dirty, add a slightly spoiled car geek and throw them in the middle of nowhere with just a 4WD vehicle for them to save themselves. It's Man v. Wild blended with a little bit of Monster Truck and it's the … Continue reading One Brand, One Show
TiVo Top Moments from the 64th Primetime Emmy Awards
This year’s Emmy winners were mostly predictable with Modern Family nabbing an award in nearly every comedy category and The Daily Show winning for variety series for the 10th consecutive year. The biggest surprises came from newcomer Homeland, who not only took home best drama series (ending Mad Men’s four-year hot streak for the award), but who’s stars Claire Danes and … Continue reading TiVo Top Moments from the 64th Primetime Emmy Awards
Jimmy Kimmel’s Big Move
As originally seen on InteracTiVoty’s blog The next great late night shakeup is coming soon to a TV near you. The last one involved Jay Leno, Conan O'Brien, 10pm, egos, posturing, agents, fire and brimstone, forty years of darkness, earthquakes, volcanoes, dogs and cats living together… mass hysteria! Oh wait, that's Ghostbusters. Sorry. On January … Continue reading Jimmy Kimmel’s Big Move
The Grand Ladies of Cable Turn in Their Badges
As originally seen on InteracTiVoty’s blog During the past few months two of the grand ladies of cable, groundbreaking ladies, badge toting women, gun carrying law enforcement, have signed off. I am referring to Kyra Sedgwick's star turn in The Closer, and Mary McCormack's tour de force, In Plain Sight. I ask you, were there … Continue reading The Grand Ladies of Cable Turn in Their Badges
The New Order of TV (Part I)
As originally seen on InteracTiVoty's blog My TV viewing sessions start with a familiar routine: power on the television and click the TiVo playlist of recorded sitcoms, late night talk shows, and movies. My movie preferences are nicely organized in folders named Mouse House Movies (Disney for my kids) and AFI's Top 100 (Oscar Winners). … Continue reading The New Order of TV (Part I)
TiVo’s Top Twenty-five Primetime XXX Summer Olympic Moments
From parachuting royalty to the flying squirrel, for seventeen days the XXX London Summer Olympics captivated audiences from air, water and land. Here are the twenty-five TiVo Top Moments from this year's games (with links to online videos where available – just click the number link after each description in the Event column – and … Continue reading TiVo’s Top Twenty-five Primetime XXX Summer Olympic Moments
TiVo Olympic Coverage – Top Moments – August 12, 2012
After seventeen days and 962 medals, the Games of the XXX Summer Olympiad came to a festive end last night. London extinguished the massive Olympic cauldron, sending the burning torch on to Rio de Janeiro for the 2016 XXXI Summer Games. But before the traditional passing of the torch, a massive party took place in … Continue reading TiVo Olympic Coverage – Top Moments – August 12, 2012




