Today, TiVo Research released its Q2 2015 State of TV Report, packed with the latest trends in television viewing. From streaming to OnePass™ rankings, from commercial ratings beyond three days to Time-shifted Commercial Retention, TiVo reports on vital industry issues by employing our unparalleled, anonymized, second-by-second viewing information.
Also included in this quarter’s report is TiVo’s special analysis investigating the correlation between the fast-forward rate for pre-release theatrical advertising, and box office performance. TiVo Research is uniquely positioned to offer a wide-ranging set of alternative measurement solutions. Through our unique single-source matching of viewing data and purchase data, TiVo Research has the ability to target viewers based on their shopping behavior. With 2.3 million set-top boxes matched to purchase data from 40 million households, TiVo Research is able to utilize a nationally representative sample with unprecedented scale.
If you would like to receive a copy of the TiVo Q2 2015 State of TV Report, please send an email request to info@tivoresearch.com. Operators are standing by. 🙂
TiVo and OnePass are trademarks or registered trademarks of TiVo Inc. or its subsidiaries worldwide.
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