Top Moments include Peyton Manning’s First Botched Snap from Center in the Super Bowl and a Glitch in the Opening Ceremonies of the XXII Winter Olympics
TiVo Research today announced its 2014 year in review results offering a comprehensive look at what resonated with TiVo viewers based on syndicated ratings data, from television’s top five moments to the most successful creative advertising campaigns. According to TiVo, two of the top TV five moments of 2014 occurred during The Big Bang Theory episodes, while moments from the Super Bowl, the Academy Awards and the Winter Olympics comprised the other three.
TiVo Research analyzed TV viewership from January-November 2014 for a variety of different program types and metric categories. The results are based on an aggregated, anonymous, second-by-second audience measurement data from a sample of 350,000 anonymous households with the Emmy® Award winning TiVo® service.
2014 Year in Review
Top 5 TiVo Moments for the 5 Highest Rated Programs of 2014
1. Super Bowl XLVIII – Fox, 2/2/2014
Top Rated Moment: On the first play of the opening drive, as Peyton Manning approaches the center for the snap, the football flies past his head and into the end zone for a Seattle safety.
2. The Oscars – ABC, 3/2/2014
Top Rated Moment: As the nominees are announced for the night’s first award, Best Actor in a Supporting Role, eventual winner Jared Leto’s astounding clip is shown from Dallas Buyers Club.
3. The Big Bang Theory, The Locomotion Interruption – CBS, 9/22/2014
Top Rated Moment: On the way to rescue Sheldon in Arizona, Amy complains that he called Leonard rather than her.
4. The Big Bang Theory, The Junior Professor Solution – CBS, 9/22/2014
Top Rated Moment: The guys debate what human-animal combination would create the greatest super-soldier. Sheldon concludes it would be human-koala because “you would wind up with an army so cute it couldn’t be attacked.”
5. XXII Winter Olympics, Opening Ceremonies – NBC, 2/7/2014
Top Rated Moment: As a chorus of Russian singers serenades the crowd, four—out of five—large hovering snowflakes morph into Olympic rings. Unfortunately the fifth snowflake fails to transform.
Top 5 Most Time-Shifted Broadcast and Cable Programs
| Broadcast* | ||||
| Rank | Network | Program Name | Episode Count | % Time-shifted |
| 1 | CW | The Vampire Diaries | 19 | 85.2% |
| 2 | CW | Arrow | 20 | 84.3% |
| 3 | ABC | Modern Family | 21 | 83.1% |
| 4 | FOX | New Girl | 19 | 82.9% |
| 5 | CW | Hart of Dixie | 14 | 82.7% |
| Cable* | ||||
| Rank | Network | Program Name | Episode Count | % Time-shifted |
| 1 | BBCA | Orphan Black | 11 | 91.2% |
| 2 | SHOWTIME | Nurse Jackie | 12 | 90.5% |
| 3 | SUNDANCE | Rectify | 10 | 89.8% |
| 4 | IFC | Portlandia | 11 | 89.4% |
| 5 | BBCA | Doctor Who | 17 | 88.8% |
| * Based on 10+ episodes | ||||
Advertising creative, movie campaign spots and network promos were evaluated with respect to how well their ads resonated with TiVo service subscribers, as measured by their propensity to watch, rewind or fast-forward through the brands’ spots during time-shifted viewing.
Top 5 Primetime Broadcast and Cable Advertising Creative Based on Fast-forward Rate
| Top Primetime Broadcast Creative Spots* | |||
| Rank | Brand | Creative Name | Spot Count |
| 1 | Mountain Dew |
|
11 |
| 2 | Microsoft | Steve Gleason: Technology | 19 |
| 3 | Pacific Life | Plan for Retirement Today | 13 |
| 4 | Buick Enclave | Marisa Millers Buick Enclave | 16 |
| 5 | Heinz | Clap Your Hands | 16 |
| Top Primetime Cable Creative Spots* | |||
| Rank | Network | Program Name | Episode Count |
| 1 | Volkswagen Golf |
|
37 |
| 2 | Subway |
|
17 |
| 3 | Coca-Cola Zero | March Madness Fans | 25 |
| 4 | Old El Paso | Flavor is Right on | 15 |
| 5 | Smart Car | A Small But Safe Car | 31 |
| * Based on Fast-forward Rate, 10+ spots per creative (does not include motion picture spots) | |||
Top 5 Debut Week Motion Picture Campaigns based on Fast-Forward Rate
| Top Debut Week Movie Campaigns* | |||
| Rank | Studio | Movie Title | Spot Count |
| 1 | Paramount | Transformers Age Of Extinction | 101 |
| 2 | TriStar | Moms Night Out | 112 |
| 3 | Sony / Screen Gems | Think Like A Man Too | 115 |
| 4 | Samuel Goldwyn | Ivory Tower | 93 |
| 5 | Paramount | Top Five | 140 |
| * Based on Fast-forward Rate, 80+ spots in the debut week | |||
Top 5 Primetime Broadcast and Cable Promotional Campaigns based on Fast-Forward Rate
| Top Primetime Broadcast Promos* | |||
| Rank | Network | Promo | Spot Count |
| 1 | NBC | Chicago PD | 190 |
| 2 | CW | Beauty & The Beast | 107 |
| 3 | CW | Supernatural | 198 |
| 4 | CW | Tomorrow People | 134 |
| 5 | CBS | NCIS | 209 |
| Top Primetime Cable Promos* | |||
| Rank | Network | Program Name | Episode Count |
| 1 | Comedy Central | Key & Peele | 103 |
| 2 | Comedy Central | Nathan For You | 171 |
| 3 | Comedy Central | TripTank | 110 |
| 4 | Comedy Central | Broad City | 145 |
| 5 | ABC Family | Pretty Little Liars | 557 |
| * Based on Fast-forward Rate, 100+ spots per network promo | |||
Methodology
TiVo’s viewing analysis is based on data from January-November 2014, collected from an anonymous daily sample of 350,000 active TiVo DVRs.
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