The first week of competition in the XXX Olympic Games is in the books, and Day 7 was all about aquatics, with swimming occupying all five of the TiVo Top Moments from last night’s primetime broadcast. Threepeats are rare, but when they come twelve years apart, they are epic, Olympian, majestic, daunting… Phelpsian! As the Grand Marshall of U.S. swimming bids farewell to Olympic competition, the new faces of the sport have already begun to emerge.
In seventh place at the first turn, Michael Phelps broke away from the pack to touch the wall at 51.21, winning his seventeenth gold and the top moment of the Day 7 primetime telecast. The #2 and #5 Top Moment spots belong to Team USA’s youngest member, Katie Ledecky. She may not be old enough to drive in the U.S. but she can wear her gold medal from the women’s 800m freestyle when she takes her driving test in a few months. Ledecky blew past the competition winning, with a time of 8:14.63 – just shy of the world record. England’s Prince William, Kate and the U.S. Olympic basketball team looked on, Missy Franklin dominated the 200m backstroke, nailing the #3 Top Moment, winning gold by 1.86 seconds and setting a new world record with a time of 2:04.06. Rounding out Day 7’s Top Moments, Cullen Jones of the U.S. claimed the silver medal in the men’s 50m freestyle.
| Rank | Top Moment(NBC ET/PT) | Description |
| 1 | 10:34:57 PM | In his last individual event, Phelps becames the first American male swimmer to threepeat in an Olympic event (for the second time in two days) by winning the men’s 100m |
| 2 | 10:54:02 PM | The youngest member of the U.S. delegation in London, Katie Ledecky, takes home the gold in the women’s 800m freestyle winning by more than four seconds. |
| 3 | 9:47:03 PM | After 40 years without a U.S. gold in this event, Missy Franklin wins and sets a world record in the 200m backstroke. |
| 4 | 11:04:36 PM | U.S. swimmer Cullen Jones takes second in the splash-and-dash, the men’s 50m freestyle. |
| 5 | 10:45:02 PM | The beginning of the women’s 800m freestyle which pitted newcomer Katie Ledecky from the U.S. against reigning Olympic champ, and British subject, Rebecca Adlington. |
TiVo Second-by-Second Viewership — NBC Olympics Broadcast — August 3, 2012
TiVo Research & Analytics
TiVo’s Top Moments data presented above come from TiVo’s Stop||WatchTM audience insights service. Anonymous viewing data are collected daily from 350,000 US TiVo boxes and aggregated to provide a picture of viewers’ second-by-second behaviors including Trick PlayTM functionality such as pausing, fast forwarding, skipping and rewinding. Top Moments reflect the most viewed programming moments including all realtime playback — moments that are rewound and watched more than once are counted once for each time those moments are played at normal speed.
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